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Danny Sullivan is a renowned authority on search and search engines. He writes and speaks across the globe on this topic, helping internet users to understand and benefit from search engines.
Chris Sherman, a leading expert on the search industry, is a regular contributor at industry events and has a vast range of published work on this topic, including several books on search engines.

Special rates for MII members.
| Price per Person | Discounted Price for MII Members | |
| Deadline extended to Jan 29, 2007 Before Jan 21, 2007 |
€345 | €310.50 |
| Before Feb 28, 2007 | €395 | €355.50 |
| Before Mar 21, 2007 | €495 | €445.50 |
| On the day, March 21 | €595 | €535.50 |