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Danny Sullivan is a renowned authority on search and search engines. He writes and speaks across the globe on this topic, helping internet users to understand and benefit from search engines.
Chris Sherman, a leading expert on the search industry, is a regular contributor at industry events and has a vast range of published work on this topic, including several books on search engines.
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Search Marketing World 2007 Podcast
Six years ago, DIT marketing lecturer Alex Gibson was invited by then-fledgling local radio station, Dublin City Anna Livia 103.2fm, to host a weekly marketing programme. Armed with little more than a microphone and a keen interest in topics ranging from advertising to branding to public relations, The Persuaders took to the air in May 2000 and quickly established itself as essential listening for the city's diverse marketing community. Today it can be heard at any time, and anywhere, as a podcast on www.persuadersonline.com where you will find interviews with top Irish and global experts. On the site you can also subscribe to recieve a weekly radio programme and podcast notification.