Speakers

Probably one of the best known personalities in the search engine industry, Danny Sullivan is considered to be a true expert on search engines. Danny writes and speaks widely on this topic and first began to cover search engines in 1995 with a study of how they index web pages.

On top of speaking extensively at various conferences across the world and regularly writing for different publications, Danny also provides website consulting services, of course specialising in the field of internet search engines, through his company, Calafia Consulting.

Through his work, Danny helps marketing professionals, webmasters and internet users on a daily basis to understand and benefit from search engines.

Chris Sherman is a well known authority on the world of search engines.  Considered to be one of the leading experts in this area, he is a regular contributor to many publications and journals, while speaking on a regular basis around the world on the subject of search engines.

Writing on the topic of search and search engines since 1994, Chris has also written several books, including “The Invisible Web: Uncovering Information Sources Search Engines Can’t See”, co-written with Gary Price.

Chris is President of Searchwise, a Colorado-based web consulting firm.  He has over 20 years experience in developing multimedia and Internet applications.

Miguel is Vice President of European Business Development and is responsible for Ask.com�s business development activities across Europe. He started his career at GBS Finanzas, a Spanish Investment Bank, in 1995, where he became Vice President.

In 2000, he joined the business development team of Yahoo! Europe where he worked on different channels including finance, classifieds, access and most recently the monetization programs across Europe in the Search business unit. Miguel Acosta is a CFA Charterholder and holds a B.S. in Economics and a Master's Degree in Finance from the Universidad La Laguna (Canary Islands).

Aisling is Account Director in Interactive Return and is reponsible for the management and strategic direction of some of Interactive Return's major clients. Previous to this Aisling spent just over a year looking after both the online and offline marketing requirements of Comsys, IT solutions provider.

Aisling's background is in marketing and she is a graduate of the Michael Smurfit School of Business, where she completed an MSc in Marketing Practice.

Working across Google�s offices in Europe, Middle East and Africa, Damian manages the agency business as well as being heavily involved in driving forward agency/advertiser understanding and appreciation of Google�s constantly evolving product portfolio. Formerly Head of Digital at Zed, the digital arm of ZenithOptimedia in the UK, Damian is originally from a traditional media background and worked on numerous blue chip accounts including BT, Dell and Epson.

Damian was one of the founding members of Zenith Media's first online operation when it launched in the UK on 1st January 2000. Zed is now one of the largest and most respected digital media agencies in Europe and counts many of the world�s greatest brands amongst its expansive client portfolio. Whilst at Zed, Damian worked on the award-winning digital campaigns of BMW, MINI and Lloyds TSB amongst many others. Damian currently represents Google on the IAB�s European Leadership Council.

Mel joined Microsoft the day the French adCenter pilot started back in the Summer of 2005. As part of Microsoft�s Client Service Operations team, Mel�s role is to build relationships within the adCenter advertising community to support, educate & evangelise through the adCenter Blog, industry forums, and to speak about adCenter at trade shows & other events. Mel began his online advertising career as the Shopping & Travel Editor at LookSmart UK nearly seven years ago, before progressing to Sales Operations Manager for their Performance Listings product on MSN.co.uk.

After LookSmart withdrew from International markets, Mel joined 24/7 Search as an Account Director managing search activity across all search engines for a number of blue-chip clients.

Brian Clifton (PhD) is an established search engine marketing and web analytics expert who has worked in these fields since 1997. Specialising in SEO and web analysis, his business was the first UK Partner for Urchin Software Inc., the company that later became Google Analytics. Brian joined Google in 2005 to define, develop and lead the Web Analytics team for Europe Middle East and Africa.

Teddie heads up the Guava team of enterprise search engine marketers. Introduced to the Internet in 1996 while working for MSN during the launch of Internet Explorer 3 in the UK, he then moved on to work for BNP-Paribas (the fourth biggest investment bank in Europe), and up until September 1999 specialised in Internet based technology and the research of growth internet businesses and business models.

Teddie co-founded Neutralize (*\*) in 1999 and has since established a popular industry reputation for best practice techniques and highly effective SEO approach by working with dynamic websites for clients like London Stock Exchange, eBuyer, CNet and Computacentre.

Brian is a Senior Analyst and usability expert with six years' experience working with web technologies. Brian heads up iQ Content's web analytics services.

In 2005, Brian designed and delivered Ireland's first dedicated web analytics training course, as part of iQ Content's Boot Camp training event. As Ireland's leading Google Analytics expert, Brian has helped numerous organisations use web analytics to effectively measure online activity, improve website performance and increase conversions.

Based largely on Brian and his team's expertise, iQ Content has recently been selected to become Ireland's first certified Google Analytics partner.

Matt Doris is an experienced leader within Google, with a special focus on 'business to consumer' industries. He has been with Google since it opened its European Headquarters in Dublin in 2003, and since then has been instrumental in the development of teams both in Ireland and abroad. In 2005, Matt spent nine months helping to launch Google's Indian operation in Hyderabad. In both offices, Matt has been heavily involved in support initiatives to assist advertisers at all levels.

With a background in account management, Matt has worked with many of Google's largest advertisers and has acted as a liaison to some of the UK's top advertising agencies and SEMs. He currently leads a team of Account Managers working with clients who operate in the travel, education, local, and automotive sectors.

As Regional Sales Director, Richard has overall responsibility for managing and directing Yahoo! Search Marketing, Northern Europe; accelerating growth, best practice and service levels within the search market. A sales authority in the marketing and publishing industries, Firminger has held positions at leading sales agencies and publishers including AdLINK, DoubleClick, CMP Media and VNU Business Publications.

As Deputy Managing Director of AdLINK Internet Media UK, Firminger directly managed the sales, client services and business development teams, taking AdLINK to its status as No. 1 digital sales agency in the UK in 2002. Here, he forged strong relationships with digital agencies and their clients, including key web brands like Autotrader, Handbag and Expedia.

At DoubleClick, Firminger established the sales team as the leading digital sales network at the time, managing rapid growth, emerging media formats and forging online sales for brands such as Wanadoo, AltaVista UK, Kelkoo and Big Brother.

Jonathan has been directly involved in digital marketing since setting up Cybercom eight years ago. He spent the previous six years working with a number of leading ATL and BTL agencies in Dublin.

Jonathan has been instrumental in pushing the digital agenda, through the integration of search and other digital vehicles into the communication strategies of Ireland�s leading blue chips including Diageo, RBS, Coca-Cola and Vodafone.

Shuman Ghosemajumder is the Business Product Manager for Trust & Safety at Google. In this role he manages the product strategy for initiatives to protect Google’s advertisers, partners, and users. He joined Google in 2003, and was one of the early product managers for AdSense, helping grow that business to $2B in annual revenue. He is the recipient of two Google Founders’ Awards for extraordinary entrepreneurial achievement.

Prior to Google, Shuman held strategy consulting positions with IBM and McKinsey & Co., advising Fortune 100 corporations on media, technology, and new ventures. He was previously the co-founder and CEO of Anadas, an Internet software firm. He began his career as a software engineer at Groupware Corporation, where he created the first collaborative graphic design application.

Shuman is the co-author of CGI Programming Unleashed (Macmillan, 1997), has guest lectured at numerous business schools, and hosted a television special on the social impact of the Internet.

Mike Grehan is founder and CEO of Searchvisible Ltd. He's recognized as one of the foremost SEM experts and is the author of multiple books and white papers on the topic. His best-selling second edition of Search Engine Marketing: The essential best practice guide, received more plaudits than any other on the subject from the industry's leading players.

In 2004, Mike was voted one of the UK's top 100 influential people in Internet marketing of the previous decade, in a poll of online marketer e-Consultancy's 22,000 UK members.

Mike is a sought-after search engine marketing speaker, and his own newsletter has attracted over 17,000 subscribers. He played a key role as founding member and promoter of the global Search Marketing Association (SMA) movement and is currently VP SMA-UK. Mike also writes as an expert columnist for the ClickZ network.

John Herlihy leads Online Sales and Operations for Google in EMEA, based in Dublin. John joined Google in 2004, having previously worked in senior management positions in North America and Europe with companies including First Data, PeopleSoft, Adobe Systems Inc and Oracle Corporation.

John began his career as a Chartered Accountant at accountancy practice KPMG in Dublin, before relocating to the US in the early 1990�s. He holds a B.Comm from University College Dublin and is a Qualified Chartered Accountant (ICAI).

From Limerick originally, John now lives in Dublin with his family. He enjoys the tribal nature of Irish sports and is a keen golfer.

Oliver is Director of Business Development for Ask.com and is responsible for business development and partnership activities in the UK. Prior to working at Ask.com he ran his own ecommerce business and also worked in the search marketing industry. Oliver has extensive experience of the online marketing business and his roles have included Managing Director at RealNames, Advertising Director at BT Internet and management positions at Bertelsmann.

Julian is an Account Director with Interactive Return and is responsible for the conception, design, development and deployment of online marketing campaigns for many of Interactive Return's key clients. He holds a B.Sc. (Management) from Trinity, an Advanced Diploma in Marketing from the Dublin Institute of Technology and a post graduate diploma in Information Technology from Dublin City University.

Morgan is Managing Director of iQ Content, Ireland's largest usability consultancy. He's also a Director of the Irish Internet Association and founder and Chairman of the IIA's User Experience Working Group.

Morgan is an expert in usability, web strategy, content management and user experience, subjects on which he has written and presented extensively, in both Ireland and the U.K.

Founded in 2000, iQ Content helps clever organisations deliver more profitable and usable websites, applications and online services. The company has rapidly become Ireland's largest and most respected usability company, with a blue chip client base that includes companies like Vodafone, AIB, Tourism Ireland, Deloitte and Accenture. iQ Content is Ireland's first Google Enterprise partner.

With a background in Communications and an MSC in Multimedia Technology, Jennifer has been with Google since 2004. Having led core customer support teams within Google, Jennifer now lends her experience to some of Google's top travel advertisers as a dedicated Account Manager.

Jennifer is passionate about understanding customer needs, and providing the right advertising solutions for each business, big or small. She has led product and strategy training groups both internally within Google, and at external industry events.

Caragh McKenna has over seven years experience in Search Marketing working on both Paid Search and Search Engine Optimsation campaigns. She has conceived and implemented campaigns for several major Irish, UK and multi-national companies including BT, Diageo and VHI.

She is currently Head of Search Marketing at ICAN. Her role in ICAN involves overseeing organic and paid search campaigns and integrating search marketing with the other online advertising services that ICAN supply to their clients.

As Director of Search, Jon ensures that online marketing campaigns conducted by Latitude clients are of the highest quality and deliver maximum value. He joined Latitude in March 2000 and has worked on accounts such as Alliance & Leicester, OTTO, Tesco Personal Finance and Ocean Finance.

Jon has worked in new media for more than eight years and has been involved in paid search since its inception, recognised for his unparalleled experience. He was one of ten experts selected by Overture (YAHOO!) to help create their SEM Accreditation scheme. More recently, working with MSN on the launch of the new Microsoft AdCenter paid search system. As part of his role, he is involved on a day to day basis in the areas of Click Auditing and Fraud analysis and highlighting across numerous business areas Jon is also involved with industry bodies such as SEMPO and the IAB UK and European Search Task Forces as a committee member.

A regular presenter at industry events, Jon recently spoke at Incisive Media�s� Search Engine Strategies conferences in London and Stockholm, as well as at the UK Mobile Marketing Conference, NMK Digital Marketing events and Marketing Weekly Conferences.

David O'Donovan is a Relationship Manager within Google AdWords. He has been with Google since 2005, and in that time has worked with advertisers in the UK and Ireland on the strategic development of their AdWords accounts; helping to increase their reach and profitability through the introduction of new products, and through advanced optimisation techniques.

Educated at Trinity College, Dublin, David has experience working with national and international clients within the automotive industry. David has further specialised within Google, helping local 'bricks and mortar' businesses to expand through online advertising. David has driven quality improvement processes within the team, ensuring Google's online advertising is accessible, understandable and useful for all.

Gerard received a Masters Degree in Economics from the London School of Economics in 1983, before going on to work as a management consultant at Henley Centre for Forecasting in London. He then became Business Planning Manager in An Post where had primary responsibility for the company�s business strategy plan, and was secretary to the Executive Committee of An Post. He has since established Am�rach Consulting as the leading provider of market research and business forecasting services in Ireland.

Clients include AIB, Guinness, Microsoft, ESB, An Post, eircom, and Kerry Foods among others. Am�rach Group employs over 50 executive and support staff across three companies in Britain and Ireland. Gerard is a Fellow of The Futures Academy at DIT. He was recently Chairman of the Marketing Society of Ireland, and a director of the Irish Direct Marketing Association. He is presently Secretary of AIMRO � the Association of Irish Market Research Organisations. Gerard is also a member of IBEC�s Energy Policy Committee.

Rob is the Managing Director of the recently formed Diffiniti Ireland, part of Aegis Media's international digital network Isobar, and is responsible for its growth in the Irish market.

With over 8 years online experience, having previously held senior positions with Bluecube Interactive and Interactive Return, Rob is originally from a traditional marketing background. He has devised successful online campaigns for such companies as Vodafone, permanent tsb and Budget Travel.

A regular contributor to the likes of the MII and IMJ, Rob also spends his time presenting and training in the field of natural and paid search marketing.

Anthony Quigley is one of the leaders in the Online Marketing sector in Ireland. Anthony has a wealth of experience in online, as well as offline marketing. Anthony founded offline marketing services provider, Xanthal, some 5 years ago.

As the drive towards online marketing continued to grow, he spun out Online-Marketing.ie to address this fast expanding sector. As well as providing a comprehensive range of online marketing services through Online-Marketing.ie, Anthony is well published, is regularly asked to speak on various online marketing topics and is an accomplished trainer.

Rob has been at the forefront of digital marketing for seven years and is widely recognised as one of Ireland�s leading search authorities. His Cybercom team has developed award winning paid and organic strategies for global clients such as Jurys Doyle, Open University and Guinness Storehouse.

Rob is a regular contributor to the likes of Sunday Business Post, Examiner, IMJ Magazine and Marketing Magazine. He also promotes the digital industry in Ireland through his role as a director of the Irish Direct Marketing Association (IDMA).

John qualified as an Electronic Engineer from Trinity College Dublin in 1997 before working in London with Enterprise Ireland for two years helping Irish companies export abroad. After three years working as Internet manager of a UK financial services firm, John founded RingJohn as an Internet Marketing agency in 2002.

RingJohn was the 1st Google Adwords-Qualified Internet Marketing Agency in Ireland in 2005.

RingJohn now works with International clients in numerous competitive industries including finance, insurance, travel, dating, office space, automotive, retail, recruitment, property and legal services among others.

As President of Optiem, Jeffrey K. Rohrs develops interactive marketing strategies for clients that include American Greetings, Sherwin-Williams, Things Remembered, Insurance.com, and Calphalon. His �Email Audit� for Things Remembered won the �2004 Agency Email Program of the Year� award from ExactTarget. Most recently, Jeff was part of the Optiem team that garnered �2006 Website MVP� honors from Ektron for the www.cuyahogalibrary.org.

A �recovering attorney� who is well-versed in search engine marketing law, Jeff a long-time moderator & speaker on legal issues at Incisive Media's Search Engine Strategies Conferences held in San Jose, Chicago, London, and New York City. Jeff has also been a featured speaker on �Domain Name Law� at Webmaster World�s Pub Conference and on �How to Conduct an Email Audit� at Marketing Sherpa's Email Marketing Summit.

Matt is Principal Consultant and Managing Director of ivantage Limited and has over fifteen years experience in the IT industry working for a number of venture capital backed start-ups and corporate companies including Kerridge, ICL and Network Computing Devices � the pioneer of thin client computing. Matt has been involved with the Internet since early 1996 when his then employer (NCD) boldly entered the browser wars with Mariner. As a Chartered Marketer possessing a technical background, Matt is able to fuse the complex world of the Internet with sound marketing experience to produce powerful results for ivantage clients. He has managed Internet marketing campaigns for Argos, Dixons, IBM, Lindy, Mothercare, Reed Business Information and Sony. He is an accomplished Internet marketing professional with hands-on experience of website project management, Search Engine Marketing, web analytics and web site conversion improvement and now offers consulting and training through his company ivantage Limited in the following areas of website: traffic generation - traffic analysis - traffic conversion

Nick has over 8 years experience in the field of Search Engine Optimisation. With a strong background in the international travel and tourism sector Walsh has delivered rankings and exceptional revenue for TravelNow, CnGHotels, Expedia as well as a number of domestic independent hotels.

Nick is passionate about increasing traffic to a client�s site through organic search marketing techniques and ensuring a site has the best conversion rate possible.

Nick has worked with a wide range of clients including Roche, Hibernian Direct, CnGHotels, Halifax & many more.